Check out my article, "The Seven Biggest Mistakes Companies Make that Erode Ethical Culture and Destroy Reputation", published in the October 2011 Compliance and Ethics Professional, the journal of the Society of Corporate Compliance and Ethics (SCCE).
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B3TNvz45emS5NTdlM2ZkZjYtNmVmZC00YTJlLWJjNjEtOTRlZDI5NmY0Nzkz&hl=en_US
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